Case study

GoDental365

A backend their own team can run

A hundred and thirty dental practices under one brand, taken over from another agency shortly after launch.

GoDental365

Their problem

The front end looked finished. Underneath was a page builder the marketing team could not work in, and a Yext integration built badly enough that location data drifted out of sync. Routine updates, the kind that should take a minute, meant calling someone.

How we solved it

We repaired the Yext integration, stabilized the backend so ordinary updates stopped breaking things, and reshaped the CMS around how the team works rather than how the last agency built it. Their specialty brand, Leading Edge Specialized Dentistry, went onto the same platform.

What they have now

Location data syncs, and the marketing team makes its own updates without a ticket. A second brand runs on the same platform, and the group is on enterprise hosting with a support retainer and real analytics behind it.

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