Ten custom practice sites, built in parallel

Their problem

Premier had ten more practice websites to rebuild, and wanted the whole batch done in one push. Their earlier rebuilds ran on a shared WordPress template, and it showed: the sites looked alike, and anything a doctor asked for that the template couldn’t do became a change order. Doing all ten at once also meant ten offices to onboard, ten sets of doctors to approve designs and ten domains to move, all landing on a lean marketing team in the same few months.

How we solved it

We moved the batch off the template and onto custom builds in Astro, for about what Premier had been paying per template site. Every practice got its own design around its own brand, with custom sections, alternate layouts and photo treatments included rather than quoted separately. Content came from each existing site or straight from the office. We kicked off the ten within a few weeks of each other, up to five in one week, and Premier’s marketing lead stayed the one point of contact for every office.

What they have now

Each practice has a site that looks like itself, at close to the price of the template site it replaced. With AI in our workflow, the build was never the slow part. Sign-offs from busy doctors, feedback from each office and above all DNS access set the pace, as they did on Premier’s emergency replatforming. So we now do the human side first: content gathered and approved before design starts, DNS access secured at the outset, and review dates shared early so offices and doctors can plan around them.