One site again, and organic search up 51%

A senior living group with five Quail Park communities in California and Washington.

Their problem

Their previous agency took what had been one central website and split it into six: a corporate site plus a separate site and domain for each community. Every community started over on a new domain with none of the search standing the main site had built up, and search traffic and site visits fell sharply. The marketing team needed that traffic back, and one site they could actually run.

How we solved it

We rebuilt everything as one WordPress site in the fall of 2024: the corporate site and the Cypress, Shannon Ranch, Lynnwood, Visalia and West Seattle communities, on a custom page builder the marketing team edits themselves. We moved each community’s blog posts over, redirected the old community domains to their new pages, and cleaned up the leftover 404s after launch using target URLs from their SEO agency. The site went live in December 2024.

What they have now

One site the marketing team runs themselves, with organic search well past where it was. We’ve hosted and supported it on retainer since launch, about 60 tickets so far. We aren’t their SEO agency and don’t try to be. Their SEO agency sets the strategy and runs regular technical audits, and we ship the fixes.