Case Study

Development Partner to a Senior Living Marketing Agency: 20 Websites and Counting

Angell Marketing runs full-service marketing for senior living communities. When a client needs a website, Angell leads the strategy, design and client relationship, and we're the development partner behind them. That's 20 community sites in eight states so far.

The Vered homepage, an assisted living and memory care community in Encino, California, with a sunlit apartment living room and floor plan links

See it live the-vered.com

The Problem

Angell Marketing is a Phoenix agency that does full-service marketing for senior living communities. Websites are one part of that work. When a client needs a new site, Angell wants it to carry the strategy they've built, look like the brand they've built, and land on the budget they quoted. They needed a development partner who could make that happen without Angell building an in-house dev team, and without taking the project, or the client, out of their hands.

What We Did

Angell does the heavy lifting up front: the strategy, the content architecture and the design. They own the client relationship from start to finish. Until development starts, we stay in an advisory role. When a feature, a layout or an integration would push a project past its scope, its budget or what the platform does well, we tell Angell early, while it's still a design decision and not a change order. Then we build the site in WordPress, to their design. On a few projects we've taken on more of the design work. On most, Angell leads and we back them up. The communities range from Life Plan campuses with independent living, assisted living and memory care, to not-for-profits, luxury rentals in Los Angeles and Orange County, and pre-opening communities building a waitlist before the doors open.

Why this matters for marketing leaders

If you already have an agency you trust, you don't have to replace it to get a better website. Let them do what they're good at: strategy, brand, creative and campaigns. We do what we're good at: telling them early what a design will take to build, building it well, and keeping it fast and stable after launch. Your agency looks brilliant, the site performs, and each team stays in its lane. Twenty senior living sites in, we also know the category: floor plans, levels of care, tour requests, and adult children researching on behalf of a parent.

The communities

Angell Marketing led the strategy and design on every site below. Carenetic built them.

Next Steps

Facing a similar challenge?

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