Twenty senior living sites built, with Angell leading every one

Their problem

Websites are one part of Angell’s work for its clients. When a client needs a new site, Angell wants it to follow the strategy they’ve built, look like the brand they’ve built and land on the budget they quoted. They needed a development partner who could make that happen without Angell building an in-house development team, and without taking the project, or the client, out of their hands.

How we solved it

Angell does the heavy lifting up front: the strategy, the content architecture and the design. They own the client relationship from start to finish, and until development starts, we advise. When a feature, a layout or an integration would push a project past its scope, its budget or what the platform does well, we tell Angell early, while it’s still a design decision and not a change order. Then we build the site in WordPress, to their design. On a few projects we’ve taken on more of the design work. On most, Angell leads and we back them up.

What they have now

Twenty community sites in eight states, from Life Plan campuses with independent living, assisted living and memory care to not-for-profits, luxury rentals in Southern California and pre-opening communities building a waitlist before the doors open. Angell’s clients get Angell’s strategy and design, the sites stay fast and stable after launch, and each team does what it’s best at.