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Practical guidance for marketing leaders at DSOs and multi-location healthcare groups on websites, search, AI, accessibility, HIPAA and hosting.
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Competing with BetterHelp When You're a Real Group Practice
BetterHelp made the first step easy, and patients now expect that. A group practice website has to match it, then show what a…
One Practice, Two Patients: Designing a Dermatology Website for Medical and Cosmetic Audiences
A dermatology practice serves two very different patients: one trying to access care, one still comparing options. That…
What Your Website Says at 2AM
Most behavioral health websites are designed for demographics. What if they were designed for emotional states instead?
Google's WebMCP Thing: What It Actually Means for Multi-location Healthcare Clients
Google and Microsoft shipped WebMCP in Chrome Canary. Here's what it means for healthcare websites and what you should do about…
Healthcare Consent Management Platform Comparison Guide
Consent management platforms compared for multi-location healthcare: healthcare CDPs, WordPress plugins, pricing and coverage of…
The Hidden Cost of Cheap Hosting: What Recent Security Incidents Taught Us
What happens when cheap hosting fails your healthcare practice, and what to look for in a hosting partner.
Healthcare Website Accessibility: The May 2026 Deadline
HHS's Section 504 rule set a May 2026 deadline for healthcare websites that take Medicare or Medicaid to meet WCAG Level AA.…
How to Make ChatGPT Love Your Website: A 5-Step Guide for Non-Techies
Five practical steps to get your healthcare website found by AI search, so tools like ChatGPT recommend your practice to patients.
The Silent Risk: Why Great Website Hosting Is Invisible and Still Worth the Switch
Reliable hosting is invisible until it fails. What to look for in uptime, security, and support when switching providers for your…
LLMS.txt, the New Robots.txt for AI: What Healthcare Practices Need to Know
How the new LLMS.txt standard affects healthcare websites, what it does for AI visibility, and how to set one up.
Death to Carousels: Why Website Carousels Are Conversion Killers
Data shows image carousels reduce click-through rates and slow page loads. Learn what to use instead to drive conversions on…
The Specialist Advantage: Why Your Website and SEO Need Different Experts
Why splitting web development and SEO into separate specialized partners delivers better performance and clearer accountability…
Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI
How patients find healthcare providers on Google, ChatGPT Search and Perplexity AI, and what multi-location groups should…
Page Speed Measuring Engines: How to Use Them and How to Read Them
A practical guide to website speed tests and what their scores mean, covering PageSpeed Insights, GTmetrix and Core Web Vitals.
Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives
A side-by-side comparison of HIPAA-compliant analytics solutions for healthcare marketing leaders, from Freshpaint to server-side…
How Multi-site Websites Avoid the Duplicate Content Issue
How to manage duplicate content across a portfolio of healthcare websites, with canonical tags, unique location pages and clear…
Speak PM: A Guide for Non-Technical Marketing Executives to Manage a Web Project Successfully
The project management terms and tactics, from sprints to scope creep, that help non-technical marketing leaders run web projects…
How to Take Over and Migrate an Existing WordPress Site: More Than Passwords and Files
Taking over a WordPress site means more than getting logins. The full checklist for a clean migration: DNS, hosting, plugins,…
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