Insights
Practical guidance for marketing leaders at DSOs and multi-location healthcare groups on websites, search, AI, accessibility, HIPAA and hosting.
Articles
Purchasing HIPAA Compliant Analytics Solutions Through an Agency
What to weigh when you buy HIPAA-compliant analytics through an agency: cost, data ownership, BAAs and vendor lock-in.
Do I Need HIPAA Compliant Analytics or a CDP? Can I Just Use GA4?
GA4 alone may not meet HIPAA requirements if your site collects patient data. Learn when you need compliant analytics, a CDP, or…
Understanding Web Caching: A Guide for Marketing Executives
How web caching works and why it matters for your healthcare website performance. A plain-language guide to browser, server, and…
Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?
A practical framework for determining whether your healthcare organization's size and data volume justify investing in…
What Are the Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers
What HIPAA requires of web analytics, third-party trackers and pixels, including what counts as protected health information.
HIPAA Compliant Analytics for Healthcare Websites: June 2024 Update
The latest developments in HIPAA-compliant analytics for healthcare websites, including updates on Freshpaint, Piwik PRO, and…
A Guide to HIPAA Compliant Online Forms for Your Healthcare Website
How to build online forms that meet HIPAA requirements on your healthcare website: encryption, BAAs, PHI handling and choosing a…
Mastering the Language of Web Development: A Guide for Marketers
A plain-language glossary of web development terms, from DNS to CDNs, for healthcare marketing leaders who work with developers.
After Launch Improvements: Enhancing User Experience for Multi-Site Websites Through Data-Driven Decisions
Using heatmaps, session recordings, and analytics to make data-driven improvements to your multi-location healthcare website…
Web Accessibility Is Good for All Users
Accessibility improvements like clear navigation, readable fonts and fast load times benefit every visitor, not only people with…
Use of AI Images for Medical Websites, a Guide
When to use AI-generated images on healthcare websites, when to avoid them, and how to maintain patient trust and regulatory…
Consolidating Web Operations with Carenetic
How multi-location healthcare groups eliminate vendor sprawl and reduce overhead by consolidating hosting, support, and dev under…
Carenetic Web Hosting Uptime Monitoring: Why We Take It Very Seriously
How we monitor uptime on healthcare websites: real-time alerts, a fast response, and why even a few minutes of downtime matter.
Web Analytics in Aggregate Are Telling the Wrong Story
Aggregated analytics across a multi-location website portfolio mask underperformers and inflate top-line numbers. Here's how to…
The Unknown Downsides of the Copy/Paste Method of Website Creation
Duplicating websites across your healthcare portfolio creates hidden SEO penalties, plugin conflicts, and maintenance costs that…
Do Website Accessibility Plugins and Overlays Work?
An honest look at accessibility overlay plugins: whether they work, the legal risk they leave open, and why fixing the code is…
Pop-Ups Are Ruining Your Website (And What to Do Instead)
How to use pop-ups on healthcare websites without hurting user experience, accessibility or SEO, plus better alternatives that…
Bring What Works for You: Integrating YOUR Needs into Your Carenetic Website
How we connect the tools and workflows you already use, from CRMs and scheduling systems to analytics platforms, to your new…
Bring us in to speak
We talk about what actually happens to a website portfolio as a group scales: what breaks, what the compliance review will ask, and where the work really goes. Conferences, association meetings, and internal sessions for operators.
Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
Ask about a speaking date →One short email a month
What changed in healthcare web compliance, accessibility, and search. No pitch.
Want this handled instead of researched?
We run the websites for multi-location healthcare groups, so the work in these articles stops being yours.