Marketing
Website marketing for healthcare groups: positioning, content, reviews and the pages that turn a visit into an appointment.
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Your Website: An Expense or Investment? The Choice is Yours
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The ROI of Improving Websites for DSO and MSO Groups
How to calculate the real ROI of website improvements for DSO and MSO groups, from patient conversion gains to lower overhead…

3 Ways to Make Your Medical Practice Stand Out Online
Three ways to set your medical practice website apart from the competition, through content, design and the patient experience.

Healthcare Content That Connects with Patients
How to write healthcare website content that connects with patients, from service pages and provider bios to a blog strategy.

The Power of Patient Personas for Physician Practice Marketing
How to build patient personas and use them across your healthcare marketing, from website messaging to content planning and ad…
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Building the web since the late 1990s and running healthcare web operations at scale today. Board service with the Arizona Entrepreneurs' Organization and the Arizona Interactive Marketing Association.
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We run the websites for multi-location healthcare groups, so the work in these articles stops being yours.
