Grayson Allen, Author at Carenetic Digital

Bring What Works for You: Integrating YOUR needs into your Carenetic Website

3rd Party Integration, Websites / Grayson Allen

Introduction Any multi-brand healthcare marketer is going to know that while the website is a small percentage of their overall budge, it touches nearly every aspect of their marketing strategy. Because Carenetic is solely focused on website networks for multi-brand healthcare groups, we get to see all sorts of brands and softwares make their way […]

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The Typical Method MSO and DSO Groups Use to Build Multi-Brand Websites and Why It Stinks

Performance, Websites / Grayson Allen

Introduction In today’s digital age, MSO and DSO groups face a unique challenge when it comes to building their online presence. Specifically, those with multiple brands to manage in their portfolio. This article delves into the typical methods these groups use to create multi-brand websites and highlights why these approaches often fall short. From outdated

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Your Website: An Expense or Investment? The Choice is Yours

Marketing, Websites / Grayson Allen

Introduction I’ve been to many MSO and DSO conferences, and I’ve noticed something striking: marketing often doesn’t get the attention it deserves. I get it, marketing typically makes up just 3-5% of a DSO/MSO’s operating budget. So, naturally, it might only be a small part of conference discussions. However, people shop in all sorts of

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Risks of Not Applying Web Accessibility Standards to Your MSO or DSO Fleet of Websites

Accessibility, Performance, Websites / Grayson Allen

Introduction There’s a few risks to NOT applying accessibility principles to your website. Some obvious, some not so much. Oftentimes, accessibility is looked at in the sales process as optional. While technically that is true, I would caution this approach. Here are some of the key risks to leaving out accessibility for your next website

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Web Accessibility in Healthcare: More Than Just a “Nice-to-Have”

Accessibility, Websites / Grayson Allen

Introduction When it comes to web development, there are features you don’t even think to cheer for—like a website that loads before you grow a full beard. Then there’s web accessibility. Let’s be real: no one’s standing up and saying, “Let’s make our site a digital labyrinth for the visually impaired!” It’s a no-brainer; accessibility

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How to Upgrade Your Recruiting Efforts with a Simple Change on Your DSO or MSO Website

Branding, Recruiting, Websites / Grayson Allen

Introduction Recruitment is a vital (not to mention difficult and expensive) process for any Dental Support Organization (DSO) or Medical Support Organization (MSO). The traditional approach often involves redirecting potential candidates to a separate HR website, which can be clunky and less user-friendly. In today’s blog post, I will share insights from a video we

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A “Patient Centered Approach” for Your DSO and MSO Also Means Your Websites Are Amazing

Hosting, Maintenance, Marketing, Websites / Grayson Allen

Introduction In the fast-paced world of DSO conferences, one phrase seems to echo louder than the rest: “patient-centric approach.” This theme gets applied to all parts of the organization, including the marketing team where it may not be as obvious. However, amidst competing marketing priorities, there’s one crucial element that often gets overlooked—the organization’s website.

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Don’t Hire a Headache: How Carenetic’s Expert Project Management Makes the Daunting Task of New Websites for DSOs and MSOs a Breeze

Websites / Grayson Allen

Introduction When we work with clients to rebuild their network of websites, we can often see their eyes widen with anxiety and see them take a deep breath. There’s an immense trust they’re placing in us that we can actually pull through (we always do) and that their next few weeks aren’t about to

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Grayson Allen

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