We’re finding that its very common for a Dental Service Organizations (DSO) or Management Service Organization (MSO) to find themselves tangled in a web of complexity managing their online presence. Many inherit a scattered approach involving multiple web vendors, varied hosting services, and inconsistent maintenance practices. This post is an attempt to outline in […]
Consolidating Web Operations with Carenetic Read More »
Introduction Sometimes during the sales process we gloss over server uptime monitoring aspect of our support department. It’s generally just expected that when you have a web server with us, it will be up all the time. I was reminded today that this is not simply a feature of convenience but sometimes, unfortunately, a feature
Carenetic Web Hosting Uptime Monitoring – Why We Take it Very Seriously Read More »
Introduction: Web Analytics are a Signal, Not a Smoking Gun A potential client approached me to analyze their web analytics across various brands to uncover insights and improvements. After taking an initial look, I realized that their problem was several nuances deep and was going to be difficult to explain. The crux of the issue
Web Analytics in Aggregate Are Telling the Wrong Story Read More »
Introduction As the story goes, a weary marketer finds themselves with a handful (or truckload) of websites with different CMS providers and different back end infrastructures. Whether acquired or built as one-offs, they find themselves with an unsustainable set up. They usually come up with the idea to have a template and just copy that
The Unknown Downsides of the Copy/Paste Method of Website Creation Read More »
Introduction We often see marketing teams come to us because someone pointed out that they need to make their sites accessible to visually impaired users. After a quick Google, they came to the conclusion that a simple fix is a web accessibility plugin. They ask us to install and consider it complete. Simple. Done. Or
Do Website Accessibility Plugins Work? Read More »
Introduction: How about we chat websites and discuss the first thing that pops up (too cheesy? I’ll do better next time). While their effectiveness in capturing attention can’t be denied, is that the right attention? Their impact on user experience and website performance is a subject of some debate. We’ll dive into the drawbacks of
Navigating the Pop-Up Dilemma: Enhancing User Experience on Websites Read More »
Introduction Any multi-brand healthcare marketer is going to know that while the website is a small percentage of their overall budge, it touches nearly every aspect of their marketing strategy. Because Carenetic is solely focused on website networks for multi-brand healthcare groups, we get to see all sorts of brands and softwares make their way
Bring What Works for You: Integrating YOUR needs into your Carenetic Website Read More »
Introduction In today’s digital age, MSO and DSO groups face a unique challenge when it comes to building their online presence. Specifically, those with multiple brands to manage in their portfolio. This article delves into the typical methods these groups use to create multi-brand websites and highlights why these approaches often fall short. From outdated
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