Grayson Allen

After Launch Improvements: Enhancing User Experience for Multi-Site Websites Through Data-Driven Decisions

Introduction Website builds often move fast (if done right) and can feel like a bit of a whirlwind during the process. While the team works very hard to get everything right the first time and keep the process smooth, sometimes the web team and the client alike don’t have the insight to make a data […]

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Web Accessibility Is Good for All Users

Introduction You’re including accessibility features on your DSO/MSO websites to help visitors with disabilities but building an accessible website also contributes to a well-built site in general. Data shows this will benefit anyone who visits. For example, 50% of people in the United States report using subtitles “most of the time” when viewing content, so

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Consolidating Web Operations with Carenetic

  We’re finding that its very common for a Dental Service Organizations (DSO) or Management Service Organization (MSO) to find themselves tangled in a web of complexity managing their online presence. Many inherit a scattered approach involving multiple web vendors, varied hosting services, and inconsistent maintenance practices. This post is an attempt to outline in

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Carenetic Web Hosting Uptime Monitoring – Why We Take it Very Seriously

Introduction Sometimes during the sales process we gloss over server uptime monitoring aspect of our support department. It’s generally just expected that when you have a web server with us, it will be up all the time. I was reminded today that this is not simply a feature of convenience but sometimes, unfortunately, a feature

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Web Analytics in Aggregate Are Telling the Wrong Story

Introduction: Web Analytics are a Signal, Not a Smoking Gun A potential client approached me to analyze their web analytics across various brands to uncover insights and improvements. After taking an initial look, I realized that their problem was several nuances deep and was going to be difficult to explain. The crux of the issue

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The Unknown Downsides of the Copy/Paste Method of Website Creation

Introduction As the story goes, a weary marketer finds themselves with a handful (or truckload) of websites with different CMS providers and different back end infrastructures. Whether acquired or built as one-offs, they find themselves with an unsustainable set up. They usually come up with the idea to have a template and just copy that

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