Grayson Allen, Author at Carenetic Digital

Death to Carousels: Why Website Carousels Are Conversion Killers

Accessibility, Performance, Websites / Grayson Allen

You’ve seen them everywhere: those rotating image carousels sitting prominently at the top of websites, cycling through various promotions, products, or messages. They might look sleek and dynamic, but the evidence is overwhelmingly clear — carousels are killing your conversions and hurting your user experience. The Hard Data on Carousel Ineffectiveness The statistics on […]

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The Specialist Advantage: Why Your Website and SEO Need Different Experts

SEO, Websites / Grayson Allen

Website development and SEO are often bundled together, but this automatic pairing deserves a closer look. While good website development practices naturally incorporate technical SEO elements, the skill sets and objectives of these specialties differ significantly. This separation isn’t immediately obvious to many clients, who often assume these services are inherently linked. This is

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Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI

AI, SEO / Grayson Allen

Introduction Recently, OpenAI released the ability for its latest ChatGPT model to search the internet. This sparked a thought in me as a healthcare website developer: how will this change the way patients shop for healthcare services? I decide to compare these options in a little test. This analysis compares three distinct approaches to search:

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Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives

Analytics, HIPAA / Grayson Allen

Skip to these sections in the article: Detailed HIPAA Compliant Analytics Option Comparison Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers Can I just use GA4? Do I need a CDP or similar solution? Is my organization large enough to implement this? Budget Purchasing Option – Go Through an Agency Introduction Real Advice

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How Multi-site Websites Avoid the Duplicate Content Issue

Multi-site, SEO, Websites / Grayson Allen

The topic of duplicate content has been a source of concern and confusion especially as it relates to multi-site website creation. For years, SEO professionals have warned about the dangers of having identical or similar content across different websites or pages. Is this concern justified, or is it merely a myth perpetuated by the

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Purchasing HIPAA Compliant Analytics Solutions through an Agency

HIPAA, Websites / Grayson Allen

Introduction If you are a small provider group looking to adopt HIPAA compliant analytics, you may be facing a rather large bill that you hadn’t budgeted for. The aim of this article is to share another option that may be available if you find the right agency partner. Do I need HIPAA Compliant Analytics or

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Do I need HIPAA Compliant Analytics or a CDP? Can I just use GA4?

Analytics, HIPAA / Grayson Allen

Introduction The HIPAA compliant analytics situation can get confusing quick but the question that tends to start off the discussion is the title of this blog post. While you should consult with a lawyer for your compliance needs, I hope this post provides a little context into helping you make a good decision. Can I

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Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?

Analytics, HIPAA, Websites / Grayson Allen

This is a surprisingly common question that we receive in some form or another. What the executive is really asking is a risk versus compliance question. I’ll attempt to give an explanation for both from a website perspective. Compliance is Black and White First, compliance is compliance. It should be looked at as black

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Grayson Allen

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