Connecting patients to care
Care used to start with a phone call. It starts in a search box now, and plenty of people don't get past it.
How people look for care now
72% of internet users looked online for health information in the past year.
Pew Research Center, Health Online, 2013
84% of patients check online reviews before choosing a new provider. More than half read at least six.
rater8 patient preferences survey, 2025
26% of patients say an AI recommendation influenced which provider they chose, close behind primary-care referrals at 28%.
rater8 / Medical Economics, 2025
What happens when they can't get through
10.6% of U.S. adults delayed or went without care in a year because they couldn't get an appointment soon enough.
CDC / NCHS, National Health Interview Survey, 2022
53% of patients searching health-plan directories found inaccurate information. One in three directory users has hit outdated or wrong data, and unreachable ghost networks are a documented barrier to care.
That one's a data problem on a website. It's the sort of thing we get hired to fix.
Health Affairs, 2020 · LexisNexis / Ipsos, 2025
$238B a year, the estimated cost of low health literacy to the U.S. economy. Only 12% of U.S. adults are proficiently health-literate.
National Assessment of Adult Literacy, 2003 · Vernon et al., GWU, 2007
That's where patients give up.
A healthcare group's website is where a patient's search turns into an appointment, or stops. That's the work.
How we're helping to solve the problem
It shows up in what we turn down.
One industry, on purpose
We work with healthcare provider groups only. That focus is what makes depth possible.
Money into research and tooling
We put tens of thousands a year back into research, platforms and tooling, so the work we do for you keeps getting better.
We hire slowly
The people we take on are good at this work and they care about connecting patients to care. We need both, and we'd rather wait.
Training on a schedule
This work changes fast, so we train on a schedule instead of hoping people keep up.
Clients who share our worldview
It's a two-way filter, and it costs us work. We think that's the right trade.
We meet groups where they are
Gradual engagements, discounts, and pro bono work where we can. The mission doesn't have a minimum contract size.
We leave clients more capable
Training, documentation, agenda-free consulting and no vendor lock-in are non-negotiable for us.
If this is how you think about patients, we should talk
A partner who believes in this work is one who's still here in five years, still investing in it, and still holding onto the people who know your portfolio.