Forget “GEO”, I like AEO (Answer Engine) – people are looking for answers, not just websites. The result? Visitors from Answer Engines are converting at dramatically higher rates. Seer Interactive: ChatGPT traffic converts at 16% vs. Google organic’s 1.8%. Ahrefs: 0.5% of the traffic is from AI Search, it is responsible for 12% of signups. […]
How to Make ChatGPT Love Your Website: A 5-Step Guide for Non-Techies Read More »
“If everything goes right, nothing happens.” That’s the paradox of excellent website hosting and support. No outages. No downtime. No angry calls from regional ops managers at 7 a.m. on a Monday. But because nothing goes wrong, there’s often “nothing” to showcase. So why on earth would a smart healthcare marketing leader risk the
The Silent Risk: Why Great Website Hosting Is Invisible and Still Worth the Switch Read More »
What is LLMS.txt? LLMS.txt is an emerging web standard designed specifically for Large Language Models (LLMs) that was proposed by Jeremy Howard, co-founder of Answer.AI, in September 2024. As Howard explains, “We propose adding a /llms.txt file to websites that are designed for reading by language models, not just humans. llms.txt is a file that
LLMS.txt: The New Robots.txt for AI – What Healthcare Practices Need to Know Read More »
You’ve seen them everywhere: those rotating image carousels sitting prominently at the top of websites, cycling through various promotions, products, or messages. They might look sleek and dynamic, but the evidence is overwhelmingly clear — carousels are killing your conversions and hurting your user experience. The Hard Data on Carousel Ineffectiveness The statistics on
Death to Carousels: Why Website Carousels Are Conversion Killers Read More »
Website development and SEO are often bundled together, but this automatic pairing deserves a closer look. While good website development practices naturally incorporate technical SEO elements, the skill sets and objectives of these specialties differ significantly. This separation isn’t immediately obvious to many clients, who often assume these services are inherently linked. This is
The Specialist Advantage: Why Your Website and SEO Need Different Experts Read More »
Introduction Recently, OpenAI released the ability for its latest ChatGPT model to search the internet. This sparked a thought in me as a healthcare website developer: how will this change the way patients shop for healthcare services? I decide to compare these options in a little test. This analysis compares three distinct approaches to search:
Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI Read More »
Skip to these sections in the article: Detailed HIPAA Compliant Analytics Option Comparison Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers Can I just use GA4? Do I need a CDP or similar solution? Is my organization large enough to implement this? Budget Purchasing Option – Go Through an Agency Introduction Real Advice
Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives Read More »
The topic of duplicate content has been a source of concern and confusion especially as it relates to multi-site website creation. For years, SEO professionals have warned about the dangers of having identical or similar content across different websites or pages. Is this concern justified, or is it merely a myth perpetuated by the
How Multi-site Websites Avoid the Duplicate Content Issue Read More »
