Grayson Allen

LLMS.txt: The New Robots.txt for AI – What Healthcare Practices Need to Know

AI /

What is LLMS.txt? LLMS.txt is an emerging web standard designed specifically for Large Language Models (LLMs) that was proposed by Jeremy Howard, co-founder of Answer.AI, in September 2024. As Howard explains, “We propose adding a /llms.txt file to websites that are designed for reading by language models, not just humans. llms.txt is a file that […]

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Death to Carousels: Why Website Carousels Are Conversion Killers

Accessibility, Performance, Websites /

  You’ve seen them everywhere: those rotating image carousels sitting prominently at the top of websites, cycling through various promotions, products, or messages. They might look sleek and dynamic, but the evidence is overwhelmingly clear — carousels are killing your conversions and hurting your user experience. The Hard Data on Carousel Ineffectiveness The statistics on

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The Specialist Advantage: Why Your Website and SEO Need Different Experts

SEO, Websites /

  Website development and SEO are often bundled together, but this automatic pairing deserves a closer look. While good website development practices naturally incorporate technical SEO elements, the skill sets and objectives of these specialties differ significantly. This separation isn’t immediately obvious to many clients, who often assume these services are inherently linked. This is

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Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI

AI, SEO /

Introduction Recently, OpenAI released the ability for its latest ChatGPT model to search the internet. This sparked a thought in me as a healthcare website developer: how will this change the way patients shop for healthcare services? I decide to compare these options in a little test. This analysis compares three distinct approaches to search:

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Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives

Analytics, HIPAA /

Skip to these sections in the article: Detailed HIPAA Compliant Analytics Option Comparison Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers Can I just use GA4? Do I need a CDP or similar solution? Is my organization large enough to implement this? Budget Purchasing Option – Go Through an Agency Introduction Real Advice

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How Multi-site Websites Avoid the Duplicate Content Issue

Multi-site, SEO, Websites /

  The topic of duplicate content has been a source of concern and confusion especially as it relates to multi-site website creation. For years, SEO professionals have warned about the dangers of having identical or similar content across different websites or pages. Is this concern justified, or is it merely a myth perpetuated by the

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