Grayson Allen

Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?

  This is a surprisingly common question that we receive in some form or another. What the executive is really asking is a risk versus compliance question. I’ll attempt to give an explanation for both from a website perspective. Compliance is Black and White First, compliance is compliance. It should be looked at as black

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What Are the Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers

  Skip to the following sections: Key HIPPA Requirements for Web Analytics Examples of Personally Identifiable Information (PII) Examples of Personal Health Information (PHI) Difference Between Implied and Explicit PHI Penalties for Non-compliance Key HIPAA Requirements Related to Web Analytics The U.S. Department of Health and Human Services (HHS) has established clear guidelines for HIPAA

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HIPAA Compliant Analytics for Healthcare Websites – June 2024 Update

Introduction This article aims to provide a succinct summary of the recent news regarding the HIPAA 3rd party tracking lawsuit challenge by the American Hospital Association (AHA) against the US Department of Health and Human Services (HHS). If you want the full lawyer explanation, there’s an article here from McDermott Will & Emery that summarizes

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A Guide to HIPAA Compliant Online Forms for Your Healthcare Website

  In most healthcare websites the most common Call to Action (CTA) for the user is either a phone call or scheduling online. It’s crucial to include online forms that allow patients and referring doctors to easily get in touch. However, to protect patient privacy, these forms must be implemented in a HIPAA compliant manner.

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Mastering the Language of Web Development: A Comprehensive Guide for Marketers

Introduction This post is written for executives that want to build a great website for your DSO or MSO, but you’re also a little embarrassed to admit you are lacking in basic understanding of all the terminology coming out of your developer’s mouth. Additionally, you may be worried that you are not sure what you’re

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After Launch Improvements: Enhancing User Experience for Multi-Site Websites Through Data-Driven Decisions

Introduction Website builds often move fast (if done right) and can feel like a bit of a whirlwind during the process. While the team works very hard to get everything right the first time and keep the process smooth, sometimes the web team and the client alike don’t have the insight to make a data

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