Grayson Allen, Author at Carenetic Digital

Modern Healthcare Search: Comparing ChatGPT Search, Google Search, and Perplexity AI

Introduction Recently, OpenAI released the ability for its latest ChatGPT model to search the internet. This sparked a thought in me as a healthcare website developer: how will this change the way patients shop for healthcare services? I decide to compare these options in a little test. This analysis compares three distinct approaches to search: […]

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Mastering HIPAA-Compliant Web Analytics: A Comparison Guide for Healthcare Executives

Analytics, HIPAA / Grayson Allen

Skip to these sections in the article: Detailed HIPAA Compliant Analytics Option Comparison Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers Can I just use GA4? Do I need a CDP or similar solution? Is my organization large enough to implement this? Budget Purchasing Option – Go Through an Agency Introduction Real Advice

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Purchasing HIPAA Compliant Analytics Solutions through an Agency

HIPAA, Websites / Grayson Allen

Introduction If you are a small provider group looking to adopt HIPAA compliant analytics, you may be facing a rather large bill that you hadn’t budgeted for. The aim of this article is to share another option that may be available if you find the right agency partner. Do I need HIPAA Compliant Analytics or

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Do I need HIPAA Compliant Analytics or a CDP? Can I just use GA4?

Analytics, HIPAA / Grayson Allen

Introduction The HIPAA compliant analytics situation can get confusing quick but the question that tends to start off the discussion is the title of this blog post. While you should consult with a lawyer for your compliance needs, I hope this post provides a little context into helping you make a good decision. Can I

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Is My Organization Large Enough to Warrant Implementing HIPAA Compliant Analytics or a CDP?

Analytics, HIPAA, Websites / Grayson Allen

This is a surprisingly common question that we receive in some form or another. What the executive is really asking is a risk versus compliance question. I’ll attempt to give an explanation for both from a website perspective. Compliance is Black and White First, compliance is compliance. It should be looked at as black

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What Are the Compliance Requirements for HIPAA in Web Analytics and Third-Party Trackers

Analytics, Compliance, HIPAA, Marketing / Grayson Allen

Skip to the following sections: Key HIPPA Requirements for Web Analytics Examples of Personally Identifiable Information (PII) Examples of Personal Health Information (PHI) Difference Between Implied and Explicit PHI Penalties for Non-compliance Key HIPAA Requirements Related to Web Analytics The U.S. Department of Health and Human Services (HHS) has established clear guidelines for HIPAA

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HIPAA Compliant Analytics for Healthcare Websites – June 2024 Update

Analytics, HIPAA, Websites / Grayson Allen

Introduction This article aims to provide a succinct summary of the recent news regarding the HIPAA 3rd party tracking lawsuit challenge by the American Hospital Association (AHA) against the US Department of Health and Human Services (HHS). If you want the full lawyer explanation, there’s an article here from McDermott Will & Emery that summarizes

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A Guide to HIPAA Compliant Online Forms for Your Healthcare Website

Compliance, HIPAA, Websites / Grayson Allen

In most healthcare websites the most common Call to Action (CTA) for the user is either a phone call or scheduling online. It’s crucial to include online forms that allow patients and referring doctors to easily get in touch. However, to protect patient privacy, these forms must be implemented in a HIPAA compliant manner.

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Grayson Allen

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