Sara Arnold

Sara is a freelance copywriter with a strong dislike of the Oxford comma. In her free time, you can find her reading, watching college football (Go Gators!) or cuddling cats—preferably all of the above at the same time. See her stuff at saraarnold.com.

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Healthcare Content That Connects with Patients

Branding, Marketing, Websites / Sara Arnold

How a thoughtful content strategy positions your practice for success. A quick internet search will reveal a hard truth: Not all healthcare content is created equal. Vague. Poorly written. Lacking useful information. Months-long gaps between posts. Too often, content creation is treated as something to do when you have time. Except there never seems to […]

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The Power of Patient Personas for Physician Practice Marketing

Branding, Marketing / Sara Arnold

Focus your practice’s digital messaging on the right people. Do you know who your potential patients are? Not their age or gender or symptoms—valuable information to be sure, but that only tells you what they are, not who they are. That’s where personas come in. Personas help fill in the gaps in your knowledge about

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Sara Arnold

Healthcare Content That Connects with Patients

The Power of Patient Personas for Physician Practice Marketing

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