https://careneticdigital.com/insights/ Practical guidance for marketing leaders running multi-location healthcare websites. en-US Wed, 02 Sep 2026 00:00:00 GMT https://careneticdigital.com/insights/wordpress-plugin-updates-are-more-important-than-ever/ https://careneticdigital.com/insights/wordpress-plugin-updates-are-more-important-than-ever/ Wed, 02 Sep 2026 00:00:00 GMT A security patch is a map to the hole it fixes, and attackers now read that map in hours. Here's how to check your plugin updates are actually applied. Carenetic Team Website Operations https://careneticdigital.com/insights/competing-with-betterhelp-when-youre-a-real-group-practice/ https://careneticdigital.com/insights/competing-with-betterhelp-when-youre-a-real-group-practice/ Mon, 31 Aug 2026 00:00:00 GMT BetterHelp made the first step easy, and patients now expect that. A group practice website has to match it, then show what a real clinical organization adds. Michelle Andrews Strategy https://careneticdigital.com/insights/one-practice-two-patients-dermatology-websites-for-medical-and-cosmetic-audiences/ https://careneticdigital.com/insights/one-practice-two-patients-dermatology-websites-for-medical-and-cosmetic-audiences/ Wed, 19 Aug 2026 00:00:00 GMT A dermatology practice serves two very different patients: one trying to access care, one still comparing options. That difference should shape the website. Julia Smith Strategy https://careneticdigital.com/insights/what-your-website-says-at-2am/ https://careneticdigital.com/insights/what-your-website-says-at-2am/ Wed, 22 Jul 2026 00:00:00 GMT Most behavioral health websites are designed for demographics. What if they were designed for emotional states instead? Michelle Andrews Strategy https://careneticdigital.com/insights/googles-webmcp-what-it-means-for-multi-location-healthcare/ https://careneticdigital.com/insights/googles-webmcp-what-it-means-for-multi-location-healthcare/ Mon, 02 Mar 2026 00:00:00 GMT Google and Microsoft shipped WebMCP in Chrome Canary. Here's what it means for healthcare websites and what you should do about it right now. Carenetic Team AI https://careneticdigital.com/insights/healthcare-consent-management-platform-comparison-guide/ https://careneticdigital.com/insights/healthcare-consent-management-platform-comparison-guide/ Wed, 25 Feb 2026 00:00:00 GMT Consent management platforms compared for multi-location healthcare: healthcare CDPs, WordPress plugins, pricing and coverage of 20 US state privacy laws. Carenetic Team Compliance https://careneticdigital.com/insights/the-hidden-cost-of-cheap-hosting-what-recent-security-incidents-taught-us/ https://careneticdigital.com/insights/the-hidden-cost-of-cheap-hosting-what-recent-security-incidents-taught-us/ Mon, 16 Feb 2026 00:00:00 GMT What happens when cheap hosting fails your healthcare practice, and what to look for in a hosting partner. Carenetic Team Hosting https://careneticdigital.com/insights/healthcare-website-accessibility-the-may-2026-deadline/ https://careneticdigital.com/insights/healthcare-website-accessibility-the-may-2026-deadline/ Tue, 20 Jan 2026 00:00:00 GMT HHS's Section 504 rule set a May 2026 deadline for healthcare websites that take Medicare or Medicaid to meet WCAG Level AA. Here's what to fix first. Carenetic Team Accessibility https://careneticdigital.com/insights/how-to-make-chatgpt-love-your-website-a-5-step-guide-for-non-techies/ https://careneticdigital.com/insights/how-to-make-chatgpt-love-your-website-a-5-step-guide-for-non-techies/ Fri, 19 Sep 2025 00:00:00 GMT Five practical steps to get your healthcare website found by AI search, so tools like ChatGPT recommend your practice to patients. Carenetic Team AI https://careneticdigital.com/insights/the-silent-risk-why-great-website-hosting-is-invisible-and-still-worth-the-switch/ https://careneticdigital.com/insights/the-silent-risk-why-great-website-hosting-is-invisible-and-still-worth-the-switch/ Mon, 04 Aug 2025 00:00:00 GMT Reliable hosting is invisible until it fails. What to look for in uptime, security, and support when switching providers for your healthcare websites. Carenetic Team Hosting https://careneticdigital.com/insights/llms-txt-the-new-robots-txt-for-ai-what-healthcare-practices-need-to-know/ https://careneticdigital.com/insights/llms-txt-the-new-robots-txt-for-ai-what-healthcare-practices-need-to-know/ Tue, 29 Apr 2025 00:00:00 GMT How the new LLMS.txt standard affects healthcare websites, what it does for AI visibility, and how to set one up. Carenetic Team AI https://careneticdigital.com/insights/death-to-carousels-why-website-carousels-are-conversion-killers/ https://careneticdigital.com/insights/death-to-carousels-why-website-carousels-are-conversion-killers/ Thu, 17 Apr 2025 00:00:00 GMT Data shows image carousels reduce click-through rates and slow page loads. Learn what to use instead to drive conversions on healthcare websites. Carenetic Team Performance https://careneticdigital.com/insights/unbundling-digital-services-the-case-for-specialized-web-dev-and-seo/ https://careneticdigital.com/insights/unbundling-digital-services-the-case-for-specialized-web-dev-and-seo/ Tue, 10 Dec 2024 00:00:00 GMT Why splitting web development and SEO into separate specialized partners delivers better performance and clearer accountability for healthcare groups. Carenetic Team SEO https://careneticdigital.com/insights/modern-healthcare-search-comparing-chatgpt-search-google-search-and-perplexity-ai/ https://careneticdigital.com/insights/modern-healthcare-search-comparing-chatgpt-search-google-search-and-perplexity-ai/ Thu, 07 Nov 2024 00:00:00 GMT How patients find healthcare providers on Google, ChatGPT Search and Perplexity AI, and what multi-location groups should optimize for on each. Carenetic Team AI https://careneticdigital.com/insights/page-speed-measuring-engines-how-to-use-them-and-how-to-read-them/ https://careneticdigital.com/insights/page-speed-measuring-engines-how-to-use-them-and-how-to-read-them/ Mon, 21 Oct 2024 00:00:00 GMT A practical guide to website speed tests and what their scores mean, covering PageSpeed Insights, GTmetrix and Core Web Vitals. Carenetic Team Performance https://careneticdigital.com/insights/mastering-hipaa-compliant-web-analytics-a-guide-for-healthcare-executives/ https://careneticdigital.com/insights/mastering-hipaa-compliant-web-analytics-a-guide-for-healthcare-executives/ Wed, 25 Sep 2024 00:00:00 GMT A side-by-side comparison of HIPAA-compliant analytics solutions for healthcare marketing leaders, from Freshpaint to server-side tagging. Carenetic Team HIPAA https://careneticdigital.com/insights/how-multi-site-websites-avoid-the-duplicate-content-issue/ https://careneticdigital.com/insights/how-multi-site-websites-avoid-the-duplicate-content-issue/ Mon, 16 Sep 2024 00:00:00 GMT How to manage duplicate content across a portfolio of healthcare websites, with canonical tags, unique location pages and clear governance. Carenetic Team SEO https://careneticdigital.com/insights/speak-pm-a-guide-for-non-technical-marketing-executives-to-manage-a-web-project-successfully/ https://careneticdigital.com/insights/speak-pm-a-guide-for-non-technical-marketing-executives-to-manage-a-web-project-successfully/ Thu, 12 Sep 2024 00:00:00 GMT The project management terms and tactics, from sprints to scope creep, that help non-technical marketing leaders run web projects on time and on budget. Carenetic Team Project Management https://careneticdigital.com/insights/how-to-take-over-and-migrate-an-existing-wordpress-site-more-than-passwords-and-files/ https://careneticdigital.com/insights/how-to-take-over-and-migrate-an-existing-wordpress-site-more-than-passwords-and-files/ Wed, 04 Sep 2024 00:00:00 GMT Taking over a WordPress site means more than getting logins. The full checklist for a clean migration: DNS, hosting, plugins, themes and security. Carenetic Team Hosting https://careneticdigital.com/insights/agency-considerations-for-purchasing-hipaa-compliant-analytics-solutions/ https://careneticdigital.com/insights/agency-considerations-for-purchasing-hipaa-compliant-analytics-solutions/ Tue, 13 Aug 2024 00:00:00 GMT What to weigh when you buy HIPAA-compliant analytics through an agency: cost, data ownership, BAAs and vendor lock-in. Carenetic Team HIPAA https://careneticdigital.com/insights/do-i-need-hipaa-compliant-analytics-or-a-cdp-can-i-just-use-ga4/ https://careneticdigital.com/insights/do-i-need-hipaa-compliant-analytics-or-a-cdp-can-i-just-use-ga4/ Thu, 08 Aug 2024 00:00:00 GMT GA4 alone may not meet HIPAA requirements if your site collects patient data. Learn when you need compliant analytics, a CDP, or both for healthcare sites. Carenetic Team HIPAA https://careneticdigital.com/insights/understanding-web-caching-a-guide-for-marketing-executives/ https://careneticdigital.com/insights/understanding-web-caching-a-guide-for-marketing-executives/ Fri, 02 Aug 2024 00:00:00 GMT How web caching works and why it matters for your healthcare website performance. A plain-language guide to browser, server, and CDN caching. Carenetic Team Performance https://careneticdigital.com/insights/is-my-organization-large-enough-to-warrant-implementing-hipaa-compliant-analytics-or-a-cdp/ https://careneticdigital.com/insights/is-my-organization-large-enough-to-warrant-implementing-hipaa-compliant-analytics-or-a-cdp/ Tue, 30 Jul 2024 00:00:00 GMT A practical framework for determining whether your healthcare organization's size and data volume justify investing in HIPAA-compliant analytics or a CDP. Carenetic Team HIPAA https://careneticdigital.com/insights/what-are-the-compliance-requirements-for-hipaa-in-web-analytics-and-third-party-trackers/ https://careneticdigital.com/insights/what-are-the-compliance-requirements-for-hipaa-in-web-analytics-and-third-party-trackers/ Thu, 25 Jul 2024 00:00:00 GMT What HIPAA requires of web analytics, third-party trackers and pixels, including what counts as protected health information. Carenetic Team HIPAA https://careneticdigital.com/insights/hipaa-compliant-analytics-for-healthcare-websites-june-2024-update/ https://careneticdigital.com/insights/hipaa-compliant-analytics-for-healthcare-websites-june-2024-update/ Thu, 27 Jun 2024 00:00:00 GMT The latest developments in HIPAA-compliant analytics for healthcare websites, including updates on Freshpaint, Piwik PRO, and Google consent mode. Carenetic Team HIPAA https://careneticdigital.com/insights/a-guide-to-hipaa-compliant-online-forms-for-your-healthcare-website/ https://careneticdigital.com/insights/a-guide-to-hipaa-compliant-online-forms-for-your-healthcare-website/ Tue, 18 Jun 2024 00:00:00 GMT How to build online forms that meet HIPAA requirements on your healthcare website: encryption, BAAs, PHI handling and choosing a form builder. Carenetic Team HIPAA https://careneticdigital.com/insights/mastering-the-language-of-web-development-a-comprehensive-guide-for-marketers/ https://careneticdigital.com/insights/mastering-the-language-of-web-development-a-comprehensive-guide-for-marketers/ Wed, 29 May 2024 00:00:00 GMT A plain-language glossary of web development terms, from DNS to CDNs, for healthcare marketing leaders who work with developers. Carenetic Team Marketing https://careneticdigital.com/insights/after-launch-improvements-enhancing-user-experience-for-multi-site-websites-through-data-driven-decisions/ https://careneticdigital.com/insights/after-launch-improvements-enhancing-user-experience-for-multi-site-websites-through-data-driven-decisions/ Thu, 23 May 2024 00:00:00 GMT Using heatmaps, session recordings, and analytics to make data-driven improvements to your multi-location healthcare website after launch. Carenetic Team Performance https://careneticdigital.com/insights/web-accessibility-is-good-for-all-users/ https://careneticdigital.com/insights/web-accessibility-is-good-for-all-users/ Wed, 24 Apr 2024 00:00:00 GMT Accessibility improvements like clear navigation, readable fonts and fast load times benefit every visitor, not only people with disabilities. Carenetic Team Accessibility https://careneticdigital.com/insights/use-of-ai-images-for-medical-websites-a-guide/ https://careneticdigital.com/insights/use-of-ai-images-for-medical-websites-a-guide/ Tue, 16 Apr 2024 00:00:00 GMT When to use AI-generated images on healthcare websites, when to avoid them, and how to maintain patient trust and regulatory compliance with every visual. Carenetic Team AI https://careneticdigital.com/insights/consolidating-web-operations-with-carenetic/ https://careneticdigital.com/insights/consolidating-web-operations-with-carenetic/ Mon, 19 Feb 2024 00:00:00 GMT How multi-location healthcare groups eliminate vendor sprawl and reduce overhead by consolidating hosting, support, and dev under one specialized partner. Carenetic Team Website Operations https://careneticdigital.com/insights/carenetic-web-hosting-uptime-monitoring-why-we-take-it-very-seriously/ https://careneticdigital.com/insights/carenetic-web-hosting-uptime-monitoring-why-we-take-it-very-seriously/ Fri, 16 Feb 2024 00:00:00 GMT How we monitor uptime on healthcare websites: real-time alerts, a fast response, and why even a few minutes of downtime matter. Carenetic Team Hosting https://careneticdigital.com/insights/web-analytics-in-aggregate-are-telling-the-wrong-story/ https://careneticdigital.com/insights/web-analytics-in-aggregate-are-telling-the-wrong-story/ Wed, 07 Feb 2024 00:00:00 GMT Aggregated analytics across a multi-location website portfolio mask underperformers and inflate top-line numbers. Here's how to read the data correctly. Carenetic Team Analytics https://careneticdigital.com/insights/the-unknown-downsides-of-the-copy-paste-method-of-website-creation/ https://careneticdigital.com/insights/the-unknown-downsides-of-the-copy-paste-method-of-website-creation/ Mon, 22 Jan 2024 00:00:00 GMT Duplicating websites across your healthcare portfolio creates hidden SEO penalties, plugin conflicts, and maintenance costs that grow with each location. Carenetic Team Performance https://careneticdigital.com/insights/do-website-accessibility-plugins-work/ https://careneticdigital.com/insights/do-website-accessibility-plugins-work/ Wed, 17 Jan 2024 00:00:00 GMT An honest look at accessibility overlay plugins: whether they work, the legal risk they leave open, and why fixing the code is the better path. Carenetic Team Accessibility https://careneticdigital.com/insights/navigating-the-pop-up-dilemma-enhancing-user-experience-on-websites/ https://careneticdigital.com/insights/navigating-the-pop-up-dilemma-enhancing-user-experience-on-websites/ Fri, 12 Jan 2024 00:00:00 GMT How to use pop-ups on healthcare websites without hurting user experience, accessibility or SEO, plus better alternatives that convert. Carenetic Team Performance https://careneticdigital.com/insights/bring-what-works-for-you-integrating-your-needs-into-your-carenetic-website/ https://careneticdigital.com/insights/bring-what-works-for-you-integrating-your-needs-into-your-carenetic-website/ Tue, 19 Dec 2023 00:00:00 GMT How we connect the tools and workflows you already use, from CRMs and scheduling systems to analytics platforms, to your new Carenetic website. Carenetic Team Integrations https://careneticdigital.com/insights/the-typical-method-mso-and-dso-groups-use-to-build-multi-brand-websites-and-why-it-stinks/ https://careneticdigital.com/insights/the-typical-method-mso-and-dso-groups-use-to-build-multi-brand-websites-and-why-it-stinks/ Tue, 12 Dec 2023 00:00:00 GMT Most MSO and DSO groups build multi-brand websites by duplicating templates. Here's why that creates mounting technical debt and brand inconsistency. Carenetic Team Website Operations https://careneticdigital.com/insights/your-website-an-expense-or-investment-the-choice-is-yours/ https://careneticdigital.com/insights/your-website-an-expense-or-investment-the-choice-is-yours/ Tue, 12 Dec 2023 00:00:00 GMT How multi-location healthcare groups should think about their websites, and why treating them as an investment pays off in patient acquisition. Carenetic Team Marketing https://careneticdigital.com/insights/risks-of-not-applying-web-accessibility-standards-to-your-mso-or-dso-fleet-of-websites/ https://careneticdigital.com/insights/risks-of-not-applying-web-accessibility-standards-to-your-mso-or-dso-fleet-of-websites/ Tue, 21 Nov 2023 00:00:00 GMT Ignoring web accessibility across your DSO or MSO website portfolio exposes you to ADA lawsuits, lost patients, and SEO penalties. Know what is at stake. Carenetic Team Accessibility https://careneticdigital.com/insights/web-accessibility-in-healthcare-more-than-just-a-nice-to-have/ https://careneticdigital.com/insights/web-accessibility-in-healthcare-more-than-just-a-nice-to-have/ Wed, 08 Nov 2023 00:00:00 GMT Why web accessibility belongs on every healthcare organization's priority list: the legal risk, the patients you reach and the SEO benefits. Carenetic Team Accessibility https://careneticdigital.com/insights/setting-up-website-operations-for-success/ https://careneticdigital.com/insights/setting-up-website-operations-for-success/ Thu, 07 Sep 2023 00:00:00 GMT How to set up your website operations team and processes for the long run: workflows, ticketing and getting stakeholders aligned. Carenetic Team Marketing https://careneticdigital.com/insights/how-to-upgrade-your-recruiting-efforts-with-a-simple-change-on-your-dso-or-mso-website/ https://careneticdigital.com/insights/how-to-upgrade-your-recruiting-efforts-with-a-simple-change-on-your-dso-or-mso-website/ Wed, 06 Sep 2023 00:00:00 GMT One simple website change that can improve your DSO or MSO recruiting pipeline: career pages that attract top clinical talent. Carenetic Team Recruiting https://careneticdigital.com/insights/a-patient-centered-approach-for-your-dso-and-mso-also-means-your-websites-are-amazing/ https://careneticdigital.com/insights/a-patient-centered-approach-for-your-dso-and-mso-also-means-your-websites-are-amazing/ Wed, 23 Aug 2023 00:00:00 GMT Why a patient-centered approach should shape your DSO or MSO website strategy, and what it does for conversions and trust. Carenetic Team Website Operations https://careneticdigital.com/insights/dont-hire-a-headache-how-carenetics-expert-project-management-makes-the-daunting-task-of-new-websites-for-dsos-and-msos-a-breeze/ https://careneticdigital.com/insights/dont-hire-a-headache-how-carenetics-expert-project-management-makes-the-daunting-task-of-new-websites-for-dsos-and-msos-a-breeze/ Thu, 06 Jul 2023 00:00:00 GMT How our project management takes the pain out of large DSO and MSO website projects, with clear timelines and no surprises. Carenetic Team Project Management https://careneticdigital.com/insights/the-often-overlooked-aspect-of-websites-hosting-a-closer-look-at-how-carenetic-is-redefining-dso-and-mso-website-hosting/ https://careneticdigital.com/insights/the-often-overlooked-aspect-of-websites-hosting-a-closer-look-at-how-carenetic-is-redefining-dso-and-mso-website-hosting/ Wed, 28 Jun 2023 00:00:00 GMT A closer look at how Carenetic is redefining DSO and MSO website hosting with managed infrastructure built for speed, security, and HIPAA compliance. Carenetic Team Hosting https://careneticdigital.com/insights/the-surprising-ways-in-which-your-website-affects-your-entire-dental-practice-management/ https://careneticdigital.com/insights/the-surprising-ways-in-which-your-website-affects-your-entire-dental-practice-management/ Mon, 26 Jun 2023 00:00:00 GMT How your website affects your whole dental practice, well beyond marketing: recruiting, patient intake and day-to-day operations. Carenetic Team Website Operations https://careneticdigital.com/insights/the-roi-of-improving-websites-for-dso-and-mso-groups/ https://careneticdigital.com/insights/the-roi-of-improving-websites-for-dso-and-mso-groups/ Wed, 21 Jun 2023 00:00:00 GMT How to calculate the real ROI of website improvements for DSO and MSO groups, from patient conversion gains to lower overhead across locations. Carenetic Team Marketing https://careneticdigital.com/insights/what-is-a-website-network-and-why-should-i-care/ https://careneticdigital.com/insights/what-is-a-website-network-and-why-should-i-care/ Wed, 14 Jun 2023 00:00:00 GMT What a website network is and what it gives a multi-location healthcare group: central management, consistent branding and faster rollouts. Carenetic Team Website Operations https://careneticdigital.com/insights/carenetics-swift-and-efficient-website-maintenance-changes-done-in-under-24-hours/ https://careneticdigital.com/insights/carenetics-swift-and-efficient-website-maintenance-changes-done-in-under-24-hours/ Tue, 06 Jun 2023 00:00:00 GMT How our support model gets website changes done in under 24 hours for multi-location healthcare groups, without the agency back-and-forth. Carenetic Team Website Operations https://careneticdigital.com/insights/gdpr-and-your-physician-practice-website/ https://careneticdigital.com/insights/gdpr-and-your-physician-practice-website/ Thu, 20 Oct 2022 00:00:00 GMT What healthcare practices need to know about GDPR compliance for their websites, from cookie consent and data collection to privacy policy requirements. Carenetic Team Compliance https://careneticdigital.com/insights/3-ways-to-make-your-medical-practice-stand-out-online/ https://careneticdigital.com/insights/3-ways-to-make-your-medical-practice-stand-out-online/ Tue, 10 Nov 2020 00:00:00 GMT Three ways to set your medical practice website apart from the competition, through content, design and the patient experience. Carenetic Team Marketing https://careneticdigital.com/insights/healthcare-content-that-connects/ https://careneticdigital.com/insights/healthcare-content-that-connects/ Tue, 20 Oct 2020 00:00:00 GMT How to write healthcare website content that connects with patients, from service pages and provider bios to a blog strategy. Carenetic Team Marketing https://careneticdigital.com/insights/3-medical-practice-website-add-ons-you-and-your-patients-will-love/ https://careneticdigital.com/insights/3-medical-practice-website-add-ons-you-and-your-patients-will-love/ Thu, 15 Oct 2020 00:00:00 GMT Three website features that improve the patient experience at a medical practice: online scheduling, patient portals and live chat. Carenetic Team Website Operations https://careneticdigital.com/insights/zero-click-searches-and-your-physician-practice/ https://careneticdigital.com/insights/zero-click-searches-and-your-physician-practice/ Mon, 21 Sep 2020 00:00:00 GMT Why your Google Business Profile matters for healthcare providers, and how zero-click searches affect your practice. Carenetic Team SEO https://careneticdigital.com/insights/lets-change-the-game-together/ https://careneticdigital.com/insights/lets-change-the-game-together/ Sun, 20 Sep 2020 00:00:00 GMT Carenetic's founding vision: a specialized web partner built for multi-location healthcare groups tired of juggling agencies and underperforming websites. Carenetic Team Website Operations https://careneticdigital.com/insights/ada-and-your-website/ https://careneticdigital.com/insights/ada-and-your-website/ Tue, 15 Sep 2020 00:00:00 GMT How the ADA applies to your healthcare practice website: the WCAG standards, the most common violations and the steps to fix them. Carenetic Team Accessibility https://careneticdigital.com/insights/what-your-physician-practices-website-analytics-can-tell-you/ https://careneticdigital.com/insights/what-your-physician-practices-website-analytics-can-tell-you/ Thu, 10 Sep 2020 00:00:00 GMT The website analytics metrics a healthcare practice should track, from bounce rates to conversion paths, and how to act on them. Carenetic Team Analytics https://careneticdigital.com/insights/the-power-of-patient-personas-for-physician-practice-marketing/ https://careneticdigital.com/insights/the-power-of-patient-personas-for-physician-practice-marketing/ Sat, 05 Sep 2020 00:00:00 GMT How to build patient personas and use them across your healthcare marketing, from website messaging to content planning and ad targeting. Carenetic Team Marketing